Hi, I’m Dee. Think of me as your content marketing concierge.
I’m a Single Point of Contact for all Your Content Needs
When my clients need expertly-crafted, brand-aligned, ready-to-publish content, they call me and I deliver. Which is exactly what I’ll do for you.
No playing phone tag with a rotating roster of account representatives.
No convincing an agency to make your project top priority.
No explaining your brand over and over again to various freelancers.
With Me, Your Projects Won’t Get Lost in the Shuffle
I work EXCLUSIVELY with a limited number of ideal clients. When my roster is full, I simply don’t accept more work— and that’s what allows me to build successful, meaningful, long-term business relationships. I’m able to give my complete attention to maximizing ROI for the brands I serve.
But more importantly, my approach means you get a tailored, one-on-one experience, where your projects are prioritized every step of the way.
Here’s How I do It
I take a highly immersive approach as a content marketing consultant. I get to know you and your business on a deeper level, pinpointing the precise details that make you incomparable in the eyes of your potential clients or customers.
The secret? An onboarding process that includes:
INITIAL DISCOVERY CALL
It all starts with a genuine conversation. I’ll ask you about your greater marketing goals and vision for the future. We’ll also explore your existing content to determine what works, what doesn’t, and what changes you’d like to see. Lastly, I’ll explain my process and welcome any questions you may have.
CLIENT
SURVEY
This questionnaire isn’t just a formality. It’s an invaluable part of my process that allows me to understand your business beyond the basics. You’ll answer questions about what motivates you as a business owner, how you’re different from your competitors, and what marketing success looks like to you.
BRAND ANALYSIS
I’ll review your current marketing and branding materials, familiarizing myself with the key aspects of your brand identity. From the history of your business, to your values, target audience, and market positioning— I’ll keep each element in mind while crafting your compelling and captivating content.
why You can trust me
PROFESSIONAL BACKGROUND
My copywriting and content marketing career spans 10+ years. I graduated from college in 2009 with a Journalism diploma and immediately pursued a career in print media, working as a reporter for a community newspaper, and then as the editor of a women’s magazine.
During this time, it became clear print media was struggling to compete with the rise of social media and online publications. I took it as a sign to pivot my career plan, applying for roles that would allow me to focus on digital marketing and online content creation. (Turns out, it was the right call!)
I held positions as the Communications and Public Relations Coordinator for a well known non-profit organization, a Social Media Marketing Coordinator at a digital marketing agency, and as a Communications Coordinator for Alberta’s largest post-secondary institution, before making the decision to start my own business.
PORTFOLIO OF WORK
Since starting Dee Higdon Creative in 2017, I’ve had the opportunity to craft high-caliber, engaging, and optimized content for a range of high profile brands, including:
Tarte Cosmetics
Spotify
CSA Transportation
Norseman Structures
Union Bay
LoyaltyLion
Expedia
I’ve also amassed an expansive collection of positive reviews from clients who were not only satisfied with the quality of my services, but who saw significant, tangible results from their investment.
GOLD STANDARDS
I don’t stop at capturing the attention of your target audience. I keep going until that attention is converted into a loyal customer base— because that’s how you achieve shining results.
If you’re looking for a content marketing expert who will view your achievements as a reflection of their own commitment to excellence, and who will push for your progress as if it were their own, I’m the right choice for you.
Together, we’ll make incredible your new bare minimum!
My Credentials
Education
COLLEGE OF THE NORTH ATLANTIC
Journalism Diploma, 2009
MEMORIAL UNIVERSITY
B.A., Print Communications focus
MACEWAN UNIVERSITY
Build Your Own Marketing Plan (2-Day Course)
MACEWAN UNIVERSITY
Adobe InDesign II (2-Day Course)
Achievements
• Brand Marketer Cerfication, Facebook
• Flight School Graduate, Twitter
• David C. Saxon Humanitarian Essay Competition Winner
• Canadian Millennium Scholarship Winner
Shining Results: From Strategy to Execution
Stop juggling multiple resources and worrying about content quality. With me, you have a reliable and skilled professional at your side, ready to create content that not only captivates your audience but convinces them to take action.
Are you ready to see your business shine brighter than ever before?
“It’s not easy to maintain an over-arching marketing strategy while re-setting the branding and building a new voice for an organization. But Dee accomplished this! Very impressive and great to work with.”