Copywriting Services For Businesses Built on Connection
The relationships you’ve cultivated with your customers are the backbone of your business. Your clients have come to know your brand and expect consistency when it comes to how you communicate with them. So if you’re going to hire a copywriter, it has to be someone who can not only provide you with top-tier content but also analyze the ins and outs of your brand identity and connect with your audience in an authentic way.
That’s precisely what you’ll get with Dee Higdon Creative.
My copywriting services have been specifically curated for small-to-mid sized businesses that understand who their customers are, see the value in content marketing, and want to partner with the right person to continue building strong connections (that translate into profitability).
End-To-End Services for All Your Content Marketing Needs
Whether you’re looking to master Instagram with heart-worthy content, or you want to create a consistent and highly-engaging multichannel online presence, I can ensure you achieve your goals as youe Edmonton copywriter and digital content creator.
I offer single service options, as well as full-service monthly packages, in several different categories, including:
BLOG POST WRITING
I provide informative, engaging, and SEO optimized blog articles that are expertly formatted for improved readability. These articles are designed to strengthen your search engine rankings and drive online traffic to your website. Ask to view my portfolio to see examples of posts I have written for a wide range of clients from various industries and niches.
SOCIAL MEDIA MANAGEMENT
Many business owners are too consumed with the day-to-day operations of their business to personally oversee their social media pages. I offer affordable social media management services that alleviate the responsibility of posting, while still allowing entrepreneurs to give creative input and guidance. It’s an ideal way for business leaders to ensure their accounts remain active, engaging, and cutting-edge, without having to step away from other pressing priorities.
LANDING PAGE CONTENT
Landing pages are purpose-driven web pages. Their sole objective is to get visitors to complete an action, whether it’s signing up for a newsletter, buying a specific product, or booking a consultation. Writing content for these pages required a trained professional. I have completed formal courses on landing page optimization, making me uniquely qualified to provide you with content that drives results.
EDITING SERVICES
I offer both basic and extensive editing rates, depending on your unique needs. I also provide SEO editing services— a fantastic option for business owners who have existing content that they’d like to optimize for better search engine performance. Editing services can be applied to blog posts, web page copy, landing pages, social media content, online advertisements, sales letters, e-newsletters, and more.
E-MAIL NEWSLETTER CONTENT
Email marketing is one of the most effective ways to connect with your target market and guide them further along in the sales cycle. I can provide your business with expertly-crafted e-newsletter content that is ready for sending. Additionally, if you prefer to have someone else manage your e-newsletter entirely, I can design, layout, and distribute your e-mail newsletter on your behalf (for an additional fee).
CONTENT MARKETING STRATEGIES
Without a thorough and detailed content strategy, you put the performance of your marketing efforts at risk. I work with clients to help them develop carefully-considered strategies with actionable objectives and proven measurement techniques, so business owners can clearly visualize their plan of action, put the proper resources in place, and evaluate the performance of their campaigns with precision.
SOCIAL MEDIA CONTENT
The performance of social media campaigns is dependent on the quality of the content they contain. I have extensive experience creating click-worthy posts for social media platforms, including LinkedIn, Facebook, Instagram, Twitter, Pinterest, and more. All posts are one-of-a-kind and strategically designed to align with your brand identity and business goals.
WEB PAGE COPY
Your website is your online home-base. It’s where internet users flock to gather more information about your brand, services, products, and more. Without highly-readable, well-formatted, captivating content, you can miss out on precious traffic and fail to hold the interest of potential customers. I have provided top-tier website content for an expansive list of clients, from just about every niche and industry. I am always happy to provide testimonials and examples of my work for review and consideration.
E-COMMERCE DESCRIPTIONS
Are you a small business owner that has a Shopify website? Do you sell your wares on Etsy, Amazon, or other online platforms? If so, a major aspect of driving sales is including captivating, educational, and detailed product descriptions with each of your listings. I have experience crafting persuasive descriptions that emphasize the benefits of your item and address your customer’s pain points. I can also keyword optimize your listings to enhance their search engine performance.
“I hired Dee to write a 2,000 word optimized blog post for my website. I was pleased with the quality of her work and her ability to use reference material to create a unique, informational article for my business. I would recommend her to anyone looking for well-written, optimized online content.”
How It Works
While this process may vary slightly depending on individual needs, below is a general outline of how I onboard clients for copywriting services.
Step 1: Discovery Call
After completing an online request form, you will receive an email asking you to schedule your discovery call. This call can be completed via telephone, Zoom, or Google Meet— whichever is most convenient for you.
The purpose of the discovery call is to learn more about your brand, your target audience, your current digital content strategy, and your greater marketing goals for the future.
By the end of the call, we will be able to determine if I’m the best Edmonton copywriter for your project(s) and you will have an opportunity to ask me any questions you may have about my qualifications, working style, and areas of expertise.
Step 2: Pricing and Services Guide
Upon completion of your discovery call, I will send you my Pricing and Services Guide for your review. The guide contains each service I offer and the various investment options available to you.
After you have had a chance to review the document, we will reconvene and I will share my professional recommendations with you regarding which services are required to achieve your desired outcome.
Together, we will determine which options align with your budget and ensure you are investing in the best content marketing services for your unique needs.
Step 3: Formal Proposal + Client Contract
When (and only when) you are satisfied with and confident in your selections, I will send you a formal proposal outlining each service, what is included, and the projected timeline for your projects.
Please note: Timelines vary depending on the type of service you commit to. As a general rule of thumb, website copywriting projects require 3-8 weeks (based on the number of pages). A single blog post, however, can be completed within 3-5 business days when availability allows.
You will be required to approve the proposal and projected timeline before receiving your client contract. When you have signed the contract, your project will officially be confirmed and added to the queue.
““Dee was very professional, put together excellent web content and made us look great. She was patient with our questions. I highly recommend working with her.” ”
Are You Ready to Work With an Edmonton Copywriter Who Delivers Compelling, Customer-Centric Content?
If so, I’m confident I’m the best Edmonton content creator for you. Whether it’s refreshing your web copy, crafting scroll-stopping Instagram captions, or providing optimized blog posts that benefit your SEO rankings while also appealing to your readers— I’ll get the job done.
Let’s tie your business back to your ideal customer and start building brand loyalty with content that connects.