Are You Using Email Marketing to Grow Your Customer Base?

Email marketing is one of the most effective ways to turn cold prospects into loyal, paying customers. In fact, email marketing drives more conversions than any other marketing channel, including search and social.

Plus, the return on investment from email marketing is extremely lucrative, with one study proving that business owners earn $44.00 for every $1.00 spent on the marketing method.

Yet many businesses overlook email marketing as a revenue-generating tool. Why is this?

In many cases, small-to-medium-sized businesses simply do not have manpower required to produce purpose-driven, high-converting email copy on a regular basis. Many smaller enterprises are getting by with a single team member managing all of their marketing efforts. And in some cases, the business owner is handling these tasks themselves— when and if there is time.

As an Edmonton content marketing consultant, I have met with many entrepreneurs who face these challenges.

I am also familiar with how traditional marketing agencies charge sky-high rates, or try to lock customers into larger, more complex marketing strategies that far exceed what they originally set out to accomplish.

These are the reasons why I decided to do things differently with my Edmonton email marketing services.

The Benefits of a Freelance Email Marketing Copywriter

Unlike packages offered by larger marketing agencies, my Edmonton email marketing services are completely customizable.

My priority is to provide you with targeted, personalized, and customer-focused email copy that drives sales— without locking you into a hefty monthly payment, or tacking on services that aren’t essential to the outcomes you are trying to achieve.

Need a 3-step email sequence that welcomes new customers to your service, educates them about you what you have to offer, and informs them of additional products or add-ons they can benefit from?

I’ll craft these messages using detailed data about your target audience, ensuring you get content that speaks directly to the pain points and challenges your ideal customer is facing.

Need a sales email to promote the launch of your latest product?

I’ll provide you with catchy, action-focused copy that highlights the unique features and benefits of your product. I’ll also ensure there are plenty of calls-to-action and clear, concise directions that compel your audience to buy.

And the best part?

You only pay for what you need. I’ll provide you with a tailor-made quote for the exact amount of email marketing copy you require. It’s that simple.

Versatile Email Marketing Services To Meet Your Needs

Below is a more in-depth look at the Edmonton email marketing services I provide.

Email Marketing Copy

This is my specialty. As a seasoned Edmonton email copywriter with more than 10+ years of content creation experience, I understand how to craft email copy that is conversational, captivating, and written with intention. I’ll discuss your desired outcomes with you and take the time to understand your target audience. Once I am confident I have a concrete understanding of what your business is hoping to achieve, I’ll then conceptualize, write, format, and optimize email marketing copy that aligns with your deliverables and, ultimately, generates more leads for your business.

Email Marketing Management

Are you a small-to-mid-sized business that doesn’t have the time (or the interest) to oversee scheduling marketing emails, managing your email subscriber lists, or designing an eye-catching e-newsletter? For an additional fee, I am willing to create your e-newsletters using Constant Contact— an industry-leading email marketing tool. I’ll then oversee all aspects of ensuring your emails reach your subscribers when they should (and in a format thats enjoyable to read).

Email Marketing Consultations

If you are interested in the results investing in email marketing can produce for your business, but aren’t yet sure how to best utilize these services, an email marketing consultation would likely be extremely beneficial. During these consultations, I work with business owners (and key team members, if requested) to analyze their current email marketing performance, identify any challenges, and assemble an email marketing strategy that meets their current and future needs. For clients who already have an idea for an email marketing campaign, I am also happy to take a more focused approach to these consultations, providing insight and recommendations on how to fine-tune their vision and ensure success.