Confidently Make Decisions That Give Your Business a Brighter Future
WITH a Brand Strategy That Highlights Your Brilliance
THE START SHINING STRATEGY…
Gets to the core of your why so you can operate from your realm of radiance at all times
Relies on proven best practices and real-life data to redefine your business and make it resonate with potential clients
Is broken down into clear, ultra-convenient steps so you can effortlessly execute it without a hitch
Pinpoints the exact look and feel your brand should have so you never veer from your vision again
Transforms your business from a simple product or service into a relatable, lovable, and trustworthy brand your target audience is proud to support
IF YOU’VE BEEN AT A STANDSTILL BECAUSE…
It’s hard to tell if the marketing decisions you’re making are in your best interests
Your brand identity is so vague you don’t know what’s “on brand” and what isn’t
You’ve been too focused on the immediate needs of your business to develop a long-term strategy
You’re tired of on-the-fly marketing decisions that leave you second-guessing
IT’S TIME TO STEP INTO YOUR SHINE
INTRODUCING
THE START SHINING STRATEGY
A Complete & Comprehensive Approach to
Brand Identity
This 360° strategy tunnels deep into the core of WHO you are and WHY you do what you do, pinpointing the unique motives, experiences, and characteristics that make your business (and you as an entrepreneur) the absolute best choice for your ideal clients.
EACH START SHINING STRATEGY COVERS TWO KEY CATEGORIES:
1. PERSONAL BRANDING
(USING MY SIGNATURE GOLDEN METHOD)
Founder Story
LinkedIn Profile Rebranding & Profile Optimization
Realm of Radiance Development (Areas of Expertise, Passions, Values)
Goal Setting
Thought Leadership Topics and Key Messages
2. BUSINESS BRANDING
Purpose, Mission, and Vision Development
Brand Values
Brand Voice, Tone, and Personality Development
Competitive Research and Positioning
Visual Identity Brand Board (Fonts, Colors, Imagery, Etc)
Key Messaging
Target Personas
Content Marketing Analysis
Personalized Content Recommendations
What is my Signature GOLDEN Method?
IT’S A SPECIALIZED APPROACH TO PERSONAL AND PROFESSIONAL BRANDING
The GOLDEN method involves six key phases, each designed to deeply explore an aspect of your identity, allowing me to capture the essence of who you are as an individual and an entrepreneur.
What are the benefits?
APPLYING THE GOLDEN METHOD TO YOUR BRANDING STRATEGY ALLOWS ME TO:
Understand the moments that molded you into the person you are today
Identify aspects of your identity that were given to you but that don’t necessarily align with the business owner you want to be
Better redefine your brand in a way that aligns with your realm of radiance
Build a personal brand identity that is authentic, fascinating, and inspiring
Connect your business brand back to your founder story for a more consistent and powerful marketing presence
Sometimes, What Glitters Is Gold.
YOU’RE NOT JUST A SELF-STARTER. YOU’RE AN INDEPENDENT AND SUCCESSFUL GO-GETTER WHO’S DESTINED TO SHINE.
All you need is a smashing brand strategy that’s unique and invaluable— just like you.
ARE YOU READY TO CLARIFY YOUR BRILLIANCE AND BETTER YOUR BUSINESS WITH A BRAND STRATEGY THAT’S EVERYTHING YOU NEED IT TO BE (AND MORE)?