7 Stand-Out Reasons to Invest in a Copywriting Retainer
The need for marketing content is neverending. From ad copy to blog posts, landing pages, email campaigns, and social media posts— you can never have too much content as a business. In fact, you need it to maintain a relevant and competitive online presence.
The problem? Many business owners hire copywriters or content providers on a project-by-project basis, often scrambling at the last minute or delegating the task to in-house team members who don’t specialize in it.
This approach typically results in content that…
Isn’t consistent in terms of brand voice, tone, and positioning
Requires multiple rounds of revisions
Fails to effectively support overarching marketing and branding goals
Not good!
So what do you do if you’ve found yourself in this situation? How can you get the high-quality, consistent marketing content you need without hiring a full-time employee or risking the success of your projects?
You invest in a copywriting retainer.
Today I’ll be explaining exactly how a retainer agreement can not only save you time and effort, but also elevate your brand messaging, increase exposure, and boost your bottom line. Keep scrolling for all the details.
What is a Copywriting Retainer?
A copywriting retainer is a strategic partnership where businesses pay a monthly fee to secure a set amount of writing services from a professional copywriter.
The Benefits of Copywriting Retainers
1. PRIORITY SERVICE
Being a retainer client means your projects take precedence. You’ve already secured a specific allocation of your copywriter's time and resources, so they’re contractually obligated to honor that commitment.
But it’s not just about what’s been agreed to on paper. Content providers want to exceed your expectations and maintain a positive working relationship with their retainer clients because it provides them with a dependable monthly income. Everyone wins!
2. CONSISTENT MESSAGING
Continuity is an absolute must for businesses looking to build brand loyalty and awareness. Your content has to be in alignment with your brand identity at all times. The more you switch copywriters, the more likely it is your content will deviate away from your branding and confuse your target audience.
Plus, training each new freelance copywriter you hire and educating them about your brand identity is extremely expensive. You will save money over time by hiring a copywriter on retainer!
3. LONG-TERM PARTNERSHIP
It happens all the time— a business hires a freelance copywriter for a single project, the copywriter hits it out of the park, then the business tries to hire the copywriter again for another project (wanting the same exceptional result) only to be told they don’t have the availability.
This is where investing in a retainer for copywriting is a game changer. Your copywriter is guaranteed to have the bandwidth for your projects, so you never have to search at the last minute for another content provider.
Instead, you establish a positive working relationship with someone who fully immerses themself in your brand and remains as committed to your success as you are.
4. FIXED RATE PER MONTH
A copywriting retainer is an ideal solution if you’re looking to stick to a strict marketing budget. You pay the same amount every month, making it easier to predict your expenses and balance your books.
5. PROJECT FLEXIBILITY
This is easily one of the greatest advantages of hiring a copywriter on a retainer rate vs project-based rate. As a retainer client, any urgent projects or unexpected content needs you have are handled promptly, allowing you to reshuffle priorities without hassle.
Under a project-based contract, however, your entire client agreement has to be revisited and revised to account for a change in deliverables.
6. ACCESS TO EXPERTISE
When you pay in advance for a copywriting retainer, you aren’t just paying for work to be completed. You’re also paying for expert advice and feedback.
Instead of a one-time, transactional experience, you get a continuous dialogue with a marketing professional, allowing you to ask questions about content direction, messaging strategies, audience engagement tactics, and more!
7. LESS RISK
A lot of the risks associated with project-based hiring can be avoided with a monthly copywriting retainer, including missed deadlines, communication challenges, and lack of commitment. Retainer agreements solidify a monthly ongoing relationship between a business and a content provider, which means they’re more difficult to terminate and provide additional protections to the client.
Essentially, the retainer ensures the copywriter sets aside dedicated time and resources to meet the client's needs, reducing the risk of disruptions to ongoing projects or initiatives.
Of course, a reputable copywriter will honor the terms of any agreement and follow through on all commitments made. But when you’re looking for a copywriter in a pinch for a quick turnaround project, or you hire through freelancing platforms where scams and other issues are common, it leaves you more vulnerable to project-based risks.
Get Copy Brilliance on Demand.
Ask About My 24 Karat Copywriting Retainer.
Break free from the cycle of uncertainty and experience a partnership built on reliability, excellence, and RESULTS.
No more juggling multiple freelancers or dealing with unreliable agencies. With me as your copywriter and content marketing consultant, you can breathe easy knowing your marketing needs are in capable hands.
So, are you ready to revolutionize your marketing with a copywriting retainer service you can count on?