My Must-Have Email Marketing Tools for 2021
I’m a firm believer that behind every successful email campaign is a long list of email marketing tools. Email marketing is simply too great a mission for one person—or even a large team—to conquer on their own.
This is because there’s no end to email marketing. There is always another task to complete, campaign to promote, or success metric to reach. Continuous growth is the ultimate goal, and this usually means marketers are consistently stretched beyond their means.
The workload is even more pressurizing for small business owners who manage their email marketing efforts while also overseeing nearly every other component of their daily operations.
Regardless of what your situation might be, knowing which tools are most useful for streamlining your email marketing processes or enhancing campaign results is a major strategic advantage. These tools can help you blow past performance plateaus— sharply increasing open rates, click through rates, conversion rates, and other KPIs, without having to dedicate more of your own time, effort, and energy.
“But what are the best email marketing tools? How do I know if I’m investing in the right ones?”
Stress not, my friend.
Today, I’ll be sharing my personal list of must-have tools for email marketing (and what makes them so mind-blowingly awesome), so you can stock up your toolkit with confidence.
Here Are My Must-Have Email Marketing Tools for 2021
1. Slik
Slik is a Chrome extension and prospecting tool that allows you to pull crucial data points from a prospect’s LinkedIn page and export them to a CVS file. The platform uses its existing dataset and machine learning algorithms to weed out inactive emails, so you can be confident your email deliverability rate won’t suffer.
And that’s not even the best part! With Slik, you can input your ideal customer profile and— using artificial intelligence—the platform will generate a list of prospects for you, complete with accurate email addresses, phone numbers, etc.
This one really should be on top of every email marketing tools list!
2. Tiny Take
If you’re curious about how to include video in your marketing emails, you won’t want to miss the opportunity to check out Tiny Take. It’s a free screen capture & video recording software that allows users to quickly capture screenshots of a selected region, window or full screen.
One of my favorite things about Tiny Take is that it allows me to record videos up to two hours in length (far more than many of its competitors). You can also add annotations, easily share your videos on the web, and make watching videos easy with its inbuilt online file viewer.
Remember, 74 per cent of marketers say video has a better return on investment than static imagery. Now is the time to capitalize!
3. Spamcheck by Postmark
Spamcheck is a free testing tool that determines the spam score of your email copy. It’s a no-brainer for my list of email marketing tools because it can dramatically increase deliverability rates (which, ultimately, translates to more profitable email campaigns).
I highly encourage any business that sends marketing emails to utilize this tool. You’re investing time and money into creating your email campaigns. Don’t risk having them get lost in the spam folder!
“Even the simplest tools can empower people to do great things.”
4. Rafflecopter
Contests are one of the best ways to keep your subscribers engaged, and Rafflecopter makes it super easy to run online giveaways they’ll love.
The tool integrates with all major email service platforms, including Mailchimp, Constant Contact, Campaign Monitor, and more. Plus, set-up is a breeze! It literally takes a single click.
You can also embed your contest form on your website to increase exposure, or allow users to participate on social media, making cross-platform promotion a piece of cake.
5. Mailzinger
It’s not unusual to get inundated with replies when you’re running an email marketing campaign. After all, the point of email marketing is to keep your subscribers engaged and continue building meaningful connections.
The downfall, of course, is that your inbox can quickly become cluttered. Thankfully, though, Mailzinger was created to address this problem. It allows users to schedule email deliveries, so they receive their emails all at once when it’s most convenient for them.
You can select specific emails, like campaign responses, to appear at 10 AM, for example, after your daily morning meeting, or even have them arrive once a week— keeping your inbox neat and clutter-free in the meantime!
This is easily one of my all-time faves, so it had to make my list of must-have email marketing tools. Give it a try! I’m confident you won’t regret it.
Is Your Email Marketing Making You Money?
Subscriber lists are one of the commonly untapped sources of income potential. There’s money to be made, but it won’t make itself.
There are 3 items you’ll need to check off your to-do list before you make any dough:
1. An Irresistible, High-Value Offer
Think juicy. You want to promote a service, product, or discount your subscribers simply won’t be able to turn down. How can you sweeten the pot? What matters to them? How can you make your offer more tantalizing?
2. Persuasive, Irresistible Email Copy
This is where you bring in the professionals (pick me, pick me!). You’ll need expertly-crafted, conversion-focused email copy that hits every nail on the head. I can produce copy that’s personalized and compelling, adding to the desirability of your offer and, ultimately, driving potential customers further along in your sales cycle.
3. An Optimized Drip Campaign
You’ll need to set up an automated email campaign using a specialized software like Campaign Monitor, Infusionsoft, etc. These platforms allow you to enjoy a “set it and forget it” experience, sending emails based on pre-set specifications and parameters.
Your audience will receive emails based on a series of actions they take, making the entire campaign more effective and appealing to each user.
Start Making Money With Email Marketing Today
I’m currently offering an exclusive service package for businesses that want to tap into the full potential of email marketing. The package includes:
A 5-email drip campaign promoting a single product, service, or special offer
1-hour brainstorming session
Irresistible, conversion-focused email copy
Full automation set up and launch
Performance reporting
Is this the perfect opportunity you’ve been waiting for?